The 27 Club and how it could effect you!

It's something a lot of us do not become aware of until we are that little bit older.. Until we start to step out of our childhood sheltered bubble (some of us were never sheltered but you get my gig) and see the World for how it really is.
This funny thing that we hear ALL so frequently at the dinner table conversations, it's this rather illusive sort of joke but also very serious discussion about the greats who all seemed to die at age 27.
Is this a coincidence or is there more method behind this madness of losing some of the very best this planet has ever seen?
Well I am going to tell you my experiences with this infamous way of dying, or in some people like myself's case - the hardest years of my entire life! It's too late in life to adhere to my "quarter life crisis" criteria and one-third-life- crisis does not really have the same ring to it now does it?

Upon googling "27 Club deaths" I learnt that there are SO many more than I have ever imagined who fit into this title. Here is a very generic screen shot of some of the 67 listed. Remembering these are considered to be the highest in their league and I know that we all have people outside the super stardom who would indeed fit nicely in our eyes beside these greats. (Dylan Rieder the professional skateboarder comes to my mind amongst others!).


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I know I am not alone in gasping at the sheer size of this list.. As said, imagine all of the people who aren't in that super fame category whom could be added.

Now I guess you're wondering what even possessed me to write this, or think that I had any experience with the 27 club given that I am indeed older than 27 and have not died... 



On this first day of Winter, the truest love said to me… “Let there be snow!” – and so my Pre-Season snow-anxiety has already began.
After trawling through pages and pages of Instagram/Twitter and now my personal Facebook.
It’s almost impossible to avoid snow and the general pre-season vibes that are happening right now.
Over in NZ our cousins have had enough snow for their entire base – still standing at 70cms and this was two weeks before the season even commences….

Here we were in little old Australia freaking out that there would be no snow, even though we had a good dusting two weeks ago.

Actually, we had enough snow that my friends and I (see crew video below) got up to Mount Baw Baw for a night and built some kickers with a bluebird day spring vibe.
We had enough that we could send it down a mountain as well as build some sick little innovative natural features.
Film and Editing Rights - Liam Fowler, PP

But after the initial early swoosh of great white, only two days ago us snow lovers were starting to bite at our nails and wonder if for once in our lives we would actually have some white for opening weekend which is THIS weekend – Queens Birthday.

I’ve gotta pay photo credit to a good mate of mine and the best DJ in the WORLD DJ EDDY HOTHAM for showing us what the delicious Hotham is starting to look like!

Which brings me to my current feeling – right now as I write this,  I have butterflies in my stomach, my feet won’t sit still and my heat rate is physically elevated as I start to think about dropping into the crispy (or pow’y) white goodness!

This year we have had the can that El Nino is going to be in force – for most of us we don’t really understand what this means but I am told in our case this time it should be doing us a favour.. As it’s been the COLDEST MAY since 2000.
- If you're like me and not been fortunate enough to be around the mountains that long. This was the year of the Iceage!! When it snowed and puked and puked!

So here’s to praying to the snow gods each night and via the law of attraction putting out stomachs and hearts to rest.
Praying that we get that EPIC season we have all been waiting for.

Last year was definitely one for the memory books, with a lot of snow and 90% blue bird days, no one could complain!

This year I am finally letting go, ditching my Public Service job of 7 years, my mortgage, 5 horses and a whole adult life behind from the Suburbs of Melbourne to FINALLY persue the one thing that makes me feel free, the one thing that actually settles my heart at the same time as making it race.

Because from the moment I first strapped into a snowboard in the Winter of 2013 I knew that indeed I am a SNOWBOARDER.
And I am willing to sacrifice it ALL for the one true love of my life.

(Sorry guys, you don't even fit in at second.)

So come with me on a journey from Corporate lady into the transition as Snow Bum.
From able(ish) body into barely able to walk.
All for the love.

This season I will be writing for BoardWorld amongst some other rad brands so be sure to keep an eye out:


xx - E



Oakley - Future Sports Project

Last minute hectic life meant it was time to book a flight to Sydney and in record time get myself to one of the biggest extreme sports brand launches for the year.
Oakley - The brand we all know and love for so many different disciplines, had a super exciting and lavish party to expose everyone to the new way they will be implementing leading technology into their rad clothing.

They have always set themselves apart from other brands, never skimping on quality, functionality and most of all STEEZE.
No surprises when you walk into this ridiculous Sydney based warehouse boutique party.
The feel is New York warehouse/penthouse. Set on the docks of the expensive Sydney.
The invite list is nothing but the creme' de la creme' of the X sporting industry. A few of my buddies plus new faces flew across the globe for the night.

We had skateboarding and MTV star Ryan Sheckler there to rep for the skaters - Ryan was sporting a broken foot and a few other injuries but still managed to get around the night and have a good time.

We had the older achieve and the younger guns in snowboarding with house hold name Shaun White from the States and our very own young steeze master Scotty James.
Both of these guys are shredding respectively.
Shaun is actually one of the most humble dudes I have come across in the higher end industry.
Open for conversation and super grounded, we talked of the industry but mostly his music pursuits.

For those of you that don't know Shaun has taken a step back from being the face and front line in his band Bad Things.
He outlines how much he loved being on tour and it was so refreshing to meet some real people in the industry who just LOVE what they do. Was a rad chat with him and can't wait to catch up with him in Breck!

Check out Shaun's band here :
Scotty is killing it at the moment and I seem to be seeing him everywhere, caught him in Sydney and then the next day for his going away Halloween party at Eve Nightclub - there's not doubt we have a good time everytime we hang.


Highlight of the evening was having a good chat with the princess of Snowboarding herself, Torah Bright.
What a particular inspiration she is! Funny as the other guys have huge profiles but it was TB I was most excited about meeting. She has been such an inspiration in snowboarding as well as in the media.
Proves that it pays to be lovely and humble, you can make it without being cut throat, you just have to be dedicated and passionate (talent and hard ass work certainly is up there).
Miss T spent the season at Thredbo and will be headed back over to the Northern Hemi to shredd the real powder!

CQ handled the after party and what a great venue. Our hometown favourite and friend of mine Chris Lilley was out and about, always a pleasure to talk creative and analytically with such a genius! Our love for Tahan is quite mutual!

As usual Oakley PUT ON. Thanks to Dilly D the man behind it all and the team.


Can't wait to catch them all again in January for NYE! It's going to be BIGGGGGG!

Enjoy some photos of the babes and the crazed!

Thanks to SONY // LUSTY INDUSTRIES for letting me capture some rad photos and footage.
And Little Red Jet for the photo ops!

A family surf shred - Rainbow Bay // Kirra

my life takes me to a lot of cool places; music festivals, A-list parties, Fashion events, Snow fields, Sports stars & Billionaires homes and into social circles most only dream of.

But it was today that I really felt at home, completely blessed to be where I was right at that moment… 

And that moment had all begun at one of QLD’s best surf breaks in existence and my favourite spot in the world. Kirra beach.

The best part about this place is the locals are friendly, the water is a warm 22-25 degrees, the waves are clean and constant and the vibe is generally at an all time high.

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Snowboarding helmets : Steeze Vs Safety - The debate!

It's an age old argument that perhaps should not even exist in a lot of peoples minds. For those who are in the know they are likely to agree that too often style gets in the way of practicality. This goes for most things in life, not just sport and snow.

Take something generic like wearing high heels for example; perhaps one of the most absurd things. They cause pain, exhaustion are highly impractical and long term health effects are proving detrimental. Yet we still wear them, day in and day out, we live by the saying "slave for fashion" - and they are not wrong in saying that we are , cause we are. There's no benefit in wearing heels other than aesthetically and perhaps a little ego boost...

Then there are the more serious scenarios, relating to sports ; skateboarding, snowboarding and BMX.
Too many times we see people choosing the way they look, rather than the practical and safe way of undertaking the sport.

Vert skating is about the only exception where you really see riders adhering to safety first. But personally I think you would be mad to shredd a serious bowl without some precious head gear...

Who here has seen the movie The Crash Reel? Well it stars a snowboarder Kevin Pearce ("KP") who was on the way to being a more humble and talented version of Shaun White.

That was until he was only days out from his Winter Olympic debut, training in the Super Pipe when his tricks he had on lock went horribly wrong. The movie goes on to tell the story of how KP nearly died and his family rallied to just have him back to some kind of "normal". anyway he WAS wearing a helmet and just survived, had he not he would have been killed on impact.

Yeah we aren't all riding super pipe but you don't have to be. Take Michael  Schumacher, who was just out casually skiing with his son. It's been reported now that he will remain an invalid for the rest of his life. All from one blow causing a TBI (Traumatic Brain Injury).

All this happens out in the great wide mountains, this is why I can't understand why anyone  who is either a beginner or park rider isn't seen wearing a helmet? Back some time ago, helmets were bulky and ugly but with today's technology there are some super steezey lids out there.

My personal fav is the low rider from SandBox - The helmet is light weight, rad looking and super comfortable. You get to pick from a million colours and it comes with all the options. I still think the helmet is the most forgotten thing in snowboarding today.

The first thing anyone should be thinking about is their brain, as KP says "Love your brain".
As once you damage this, you're done... Anyway I'd like to give a big shout out to SandBox for supplying me with the perfect balance of steeze and practicality. BE SEEN WEARING A HELMET.